event details
what	The Increasing Power of the Customer
when	March 13, 2007 10:30am-1:30pm
where	Gibsons Steakhouse downtown Chicago 1028 N. Rush St. Chicago, IL
cost	Rates Member Rate: $85 Non-Member Rate: $125
register	Call (312) 280-0449

The Increasing Power of the Customer

Is Your Marketing Strategy Keeping Up?

Whether you target consumers or businesses, your customers are influencing each other in ways that were never before possible. The result is that traditional marketing strategies are becoming less and less effective. To win in 2007, you not only must understand the shift that’s taking place, you have to be able to adapt your strategy to take advantage of these new opportunities.

In this innovative seminar, you’ll experience a new workshop format, where you’ll learn from the experts, explore new ideas, and discuss key concepts with peers in your industry. You’ll leave inspired with new perspectives and solid tools that you can apply immediately.

Tuesday, March 13, 2007 -- 10:30 am – 1:30 pm
Gibsons Steakhouse, 1028 N. Rush St., Chicago (discounted valet parking $10/car)
Registration: AMA Members: $85 Non-Members: $125
Registration Hotline: 312-280-0449
Group rates available. Call for details. Limited space is available.

PROGRAM AGENDA
10:00 - 10:30 a.m. Registration and Networking
10:30 - 11:30 a.m. Keynote by Jackie Huba, co-author Citizen Marketers
11:30 - 12:25 p.m. Presentation by Jake Setlak, Tribal DDB
12:35 - 1:30 p.m. Lunch, Peer Discussions, Q&A

Citizen Marketers and Strategy Toolkit -- Bonus Items

Included with your registration:

• The Power of the Customer Marketing Strategy Toolkit
• A FREE copy of the new book Citizen Marketers: When People are the Message by Jackie Huba and Ben McConnell

Speakers

Jackie Huba

Jackie is the author (with Ben McConnell) of Citizen Marketers: When People are the Message, for which the Wall Street Journal proclaimed, “drop everything and read this book.”She is also the author of Creating Customer Evangelists: How Loyal Customers Become a Volunteer Sales Force, and the co-author of the Church of the Customer blog.

As a speaker and business advisor, Jackie has worked with Whirlpool, Discovery, Yahoo and American Express as well as thousands of small and medium businesses at association conferences. Previously, Jackie led B2B marketing efforts for 12 years at IBM in its software division. She is a board member of the Word of Mouth Marketing Association and an avid Pittsburgh Steelers fan.

Her work in researching passionate customer loyalty has been profiled by the Wall Street Journal, the New York Times, Fortune, BusinessWeek, U.S. News & World Report, the Financial Times, Fast Company and several thousand blogs.

Jake Setlak

Jake leads a creative team at Tribal DDB in Chicago, the interactive sister agency of DDB. Currently, Jake and his team are responsible for all McDonald’s interactive branding and advertising.

During his tenure at Tribal DDB, Jake has created award-winning interactive campaigns and online branding for a wide variety of clients across multiple industries. Among these are FTD, Betty Crocker, Anheuser- Busch, Bristol-Myers Squibb, State Farm, The Home Depot, Office Max, Cap’n Crunch, Gatorade and Cars.com.

Jake is often called upon to lead new business pitches and share his expansive knowledge of emerging trends and cultural evolution. He has a BA in Journalism from Northern Illinois University.