event details
what	Marketing Analytics
when	Wednesday, April 30, 2008 8:30 am - 11:30 am *Breakfast will be served
where	Google's Chicago Office 20 W. Kinzie St., Chicago Parking Options: Standard Parking 401 N. State St. -- or -- House of Blues 329 N. Dearborn St.
cost	AMA Member: $70 Non-Member: $105
register	Hotline: (312) 280-0449 Waiting list only. *SOLD OUT*

Marketing Analytics:

Evolution of the Informed Decision

Will present the latest metrics-based strategies that help drive customer loyalty, marketing ROI, and bottom-line results.

Marketing Analytics is hot. The ability to capture data on customers and prospects has never been greater.

If you know how to maximize the power of Marketing Analytics, you're a genius. If you're not even sure what it means, you're about to get left way behind.

Join Chicago AMA for a can't-miss event inside Google's Chicago Office.

Learn from two premier experts on Marketing Analytics

• James D. Lenskold, Author of Marketing ROI: The Path to Campaign, Customer and Corporate Profitability
• Karen Breen Vogel, President and CEO of ClearGauge

Only 125 seats are available for this unique opportunity
*EVENT IS SOLD OUT*

Registration Rates:

AMA Members: $70
Non-Members: $105

--Waiting List Only--
Hotline: 312-280-0449
Note: Refunds only allowed 72 hours prior to the event date. There is a $5.00 processing fee for refunds.

Speakers

Jim Lenskold

Company Founder & President

International speaker, author and recognized marketing expert who will discuss his views on the topic of using Marketing Analytics to maximize ROI, customer profitability, and business growth strategies.

Karen Breen Vogel

CEO - ClearGauge
A highly regarded industry thought leader on the Internet’s impact on the future of marketing, who will share her thoughts on Marketing Analytics in relation to developing relevant dialogues with prospects throughout the buying cycle.