event details
what	Internet Marketing Workshop
when	2 Dates for your convenience February 21, 2007 or February 22, 2007 10:30am-1:30pm
where	(2/21) Gibsons Steakhouse in Rosemont -- SOLD OUT 5464 N. River Road Rosemont, IL 60018
	---------- or ---------
	(2/22) Gibsons Steakhouse Downtown -- SOLD OUT 1028 North Rush Street Chicago, IL 60611
cost	Rates AMA Member Rate: $75 Non-Member Rate: $105
register	Call (312) 280-0449

Internet Marketing Hands-On Workshop

Understanding the How and Why Behind Search Engines, Search Engine Optimization and Internet Marketing.

Headliners from Chicago's top search engine companies take you through an interactive, no-nonsense workshop.

*Find links to RESOURCES referenced at the Workshops available at www.chicagoama.org/SEM

WORKSHOP AGENDA
10:30 to 11:30 a.m. Power Networking and Lunch
11:30 to 12:00 p.m. Keynote Speaker
12:00 to 1:00 p.m. Internet Marketing Workshop
1:00 to 1:30 p.m. Q&A and Open Discussions

You will learn how to:

• Pick the right keywords
• Optimize your site
• Rank higher on the search engines
• Build the right inbound links
• Set up an effective Paid Placement Campaign
• And much much more...

Featured Speakers

Rosemont Event:

Jim Lecinski, Midwest Director, Google

Jim Lecinksi leads the advertising business with Google’s major Midwest clients and media agency partners. Heading up Google’s Chicago operation, Jim is a seasoned advertising and marketing expert, with nearly 20 years of integrated marketing and online advertising experience. Jim has expertise in brand and creative strategy, marketing plan development, consumer lead generation, marketing analysis, optimization and consumer insights. Additionally, Jim has a strong background in retail and consumer packaged goods. He has held leadership positions at DDB, marchFirst, Young & Rubicam, and EuroRSCG. In addition to his advertising and marketing experience, Lecinski, has an MBA from the University of Illinois and a Bachelor of Arts from the University of Notre Dame.

Chicago Event:

Alex Collins, Customer Solutions, Google

Alex Collins has worked in the Internet sector for over 10 years in various capacities. He is currently Customer Solutions Engineer Team Lead in the Midwest for Google. In this role, he oversees the sales engineering efforts of Google’s Chicago and Detroit offices. His team assists customers with the technical implementation of such products as the Google AdWords API, Google Analytics, and Google Base. Earlier, Alex worked in Arthur Andersen’s Internet infrastructure team, and was Director of Engineering with Chicago-based startup GolfServ.com, where he created the syndication engine used to power the golf content for websites such as Yahoo, AOL, and NYTimes.com. Alex has a B.A. in Computer Science from Indiana University.

Workshop Instructor (both events)

Cary Pearlman - eClick Performance

Cary Pearlman has been in the computer industry for 27 years, focusing solely on the Web for more than a decade. His Internet career started by helping to build the Chicago based Web Design Group from 8 employees to more than 150. Since then, he has worked for several prominent Internet companies including BBN (the company that created the Internet in the 60s), GTE/Genuity, AOL, and WorldCom/UUNet.

Cary has counseled hundreds of companies, large and small, on Internet strategy and corporate knowledge management solutions. He counts Motorola, Chicago Tribune, Honeywell, Bank One, USG, Johnson Controls, SBC Ameritech, Hewitt and ACNielsen, as just a few of the clients he has worked with.

As Cary began assisting more and more clients with their web site design and search engine ranking, he soon realized that the techniques to improve rankings were often misunderstood. In November 2004, Cary started his own company, eClick Performance, to promote the benefits of search engine marketing and to explore the avenues for increasing web site traffic, leads, and sales.

Today eClick has more than 160 clients including Harris Bank, Dow Chemical, Fuji Film, Fairfield Suites, Chicago Children's Museum, Magellan Development, and the Chicago chapter of the American Marketing Association.

eClick is a full service Internet marketing agency, offering a wide range of services, including web design, shopping cart development, search engine optimization, and paid placement management. Who should attend? Anyone involved in your companies online presence. Product Mangers, Marketing Directors, business owners, and Webmasters. If your company has a web site and you want to know how to get more traffic, leads, and sales, this is the workshop for you!

You will learn how to get more from your site!