|
| what |
The New Imperative:
Marketing as a Driver of Growth |
| when |
April 9, 2008
10:00 am - 1:00 pm |
| where |
Fulton's on the River
315 N LaSalle Street, Chicago IL 60610
*valet available $12
|
| cost |
Regular Pricing (effective 3/18)
Member Rate: $105
Non-Member Rate: $140
|
| register |
Pre-registration is now closed.
Proceed to event site on 4/9 to
register as a walk-in.
Questions? (312) 280-0449 |
The New Imperative:
Marketing as a Driver of Growth
As a marketer, you take on new responsibilities every day in order to adjust to our changing marketplace. You bring a store of knowledge about new media to the strategic marketing table.
Question is: Are you creating value and driving growth?
Our program is inspired by the ongoing research study conducted by Booz Allen Hamilton in conjunction with the Association of National Advertisers (ANA), the leading U.S. trade association for senior marketers.
Join us for a look at emerging themes from this study to learn what makes marketing a growth driver and what top CMOs are expecting from internal marketing associates and external vendor relationships to ensure all are driving growth. You’ll take away strategies and ideas you can implement near-term to make a difference.
REGISTRATION DETAILS:
Advance registration is now closed.
Please proceed to Fulton's on April 9 to register as a walk-in at 10 a.m.
Questions? Please call 312-280-0449.
*Refunds must be made 72 hours prior to the event date. There is a $5.00 processing charge.
Learn more about the Booz Allen Hamilton study that inspired this event from the co-author, and one of our presenters. Read about
The New Compelete Marketer.
Make the most of your attendance: Join us at Meetup.com for pre-event networking.
Click here to learn more.
Chicago AMA invites you to play "
Golf Challenge," a fun, online golf game that challenges your driving and putting skills from your desktop. Invite your friends to play.
Speakers
Andrew Tipping
Vice President - Booz Allen Hamilton
Co-author of the Booz Allen Hamilton study,
Introduction to The New Complete Marketer – A Growth Driver
Andrew specializes in organization and change leadership at Booz Allen Hamilton. He is a recognized expert in the fields of strategic transformation, program management, customer centricity, and organizational design and implementation. His prior professional experience includes serving as senior consultant at ERA Technology in England, where he managed product development teams. Before that, he managed telecommunications and computing projects funded by the U.K.’s Department of Trade and Industry.
Dr. Tipping holds a PhD and B.Sc. from Reading University, and an MBA from the London School of Business.
Scott Zuckerman
Vice President - Potbelly Sandwich Works
Scott has led the Potbelly marketing team for the past year. He has 15 years of experience in the restaurant industry and has held positions in the areas of marketing, strategy, operations, new product development, and consumer research. Prior to Potbelly, Scott was at Quiznos Sub as Senior Vice President Marketing Strategy where he was also the strategic lead for the new product development process. Before that, Scott oversaw the marketing and consumer research functions for the Concept Development team at McDonald’s. During his tenure at McDonald’s, he also held leadership roles in Marketing and Corporate Development, and headed-up the integration and re-concepting efforts for the Donatos Pizza brand.
Scott has a B.S. from the University of Illinois and his MBA from Northwestern University’s Kellogg School of Management with concentrations in Marketing, Strategy, and Finance.
Dan Michelson
Chief Marketing Officer - Allscripts
Dan has been responsible for developing and driving the 'go-to-market' strategy for Allscripts since 2000. Prior to joining the company, he served in leadership roles in strategic planning, product management, marketing and sales for Baxter Healthcare and AstraZeneca.
Dan is the founder of PROJECT RUN, a non-profit that provides project-based funding for the LYDIA orphanage in Chicago, IL and has led charity campaigns for United Way, Chicago Cares, Juvenile Diabetes Research Foundation and Athletes vs. MS.
Dan has a B.S. in Finance from Indiana University and a M.B.A. in Marketing and Management from DePaul University.
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