speaker presentations
files	Strategies for Marketing "Green" Building a Sustainable Brand
event details
what	Finding Green by Going Green Sustainability as a Competitive Advantage in Today’s Business World
when	Wednesday, October 22, 2008 8:00 - 10:30 a.m.
where	Illinois Institute of Technology: Center for Sustainable Enterprise Stuart School of Business Auditorium 565 W. Adams St 1st Floor Audtiorium Chicago, IL 60661
cost	AMA Member: $59 Non-Member: $85
register	Hotline: (312) 280-0449 Register Online

Finding Green by Going Green

Sustainability as a Competitive Advantage in Today’s Business World

The buzz word in today’s marketing is going “green.” As marketers, we aren’t always sure what that entails or how the “green movement” applies to our customers, businesses, and practices in today’s competitive world. In fact, it seems like everyone is “going green” without even knowing what it means!

Join us to understand why B2B companies are adopting and marketing green approaches to gain a competitive advantage in this innovative breakfast seminar and roundtable discussion hosted by the Chicago AMA and the Illinois Institute of Technology Stuart School of Business. We will offer insight and inspiration about what it means to go green with tangible and applicable marketing results. 

Connect with fellow marketers and learn how George P. Nassos, Director for the Center of Sustainable Enterprise, and Monica Levy, Executive Director of Brand and Corporate Communications for Johnson Controls, are capitalizing on these efforts to gain market share and differentiation.

Register Today!
Hotline: (312) 280-0449
Online

Speakers

George P. Nassos

Director for the Center of Sustainable Enterprise

George P. Nassos is an Industry Associate Professor and Director of the M.S. in Environmental Management and Sustainability program at the Stuart School of Business, Illinois Institute of Technology. He is also Director of the Center for Sustainable Enterprise, a center founded at Stuart to be a resource for projects directed toward achieving sustainability in Chicago’s economic community. Read Full Bio


Monica Levy
Executive Director of Brand and Corporate Communications, Johnson Controls

Monica Levy is executive director of brand and corporate communication for Johnson Controls.  In this capacity, she has global responsibility for the corporation’s brand-related activity, advertising, public relations, and web content. Read Full Bio

IIT Stuart School of Business
The Ph.D.-granting business school of Illinois Institute of Technology, IIT Stuart School of Business is dedicated to educating the strategically competitive leaders of the Next Economy.