event details
what	Experience the Message
when	May 7, 2008 2:00 pm - 5:00 pm
where	Dave & Buster's 1030 N. Clark St. Chicago
cost	Registration Rates Member Rate: $70 Non-Member Rate: $95
register	Advance registration is now closed. Please proceed to the event as a walk-in registrant. Hotline: (312) 280-0449
* Event cost includes a book on Experiential Marketing by Max Lenderman

Experience the Message

How Experiential Marketing is Changing the Brand World

Consumers are bombarded with multiple messages every minute of the day. But yet, you must find a way to keep your brand top of mind.

Join us for this exciting event and hear from a number of speakers on the topic of Experiential Marketing. They'll explain and how if implemented correctly, Experiential Marketing will empower the individual consumer and unleash the power of grassroots evangelism.

Max Lenderman, a published author on the topic of Experiential Marketing, will give you insight into this unique marketing discipline. In addition, real life case studies for Kmart and BlueCross BlueShield will be presented by 361 Experiential (a DraftFCB agency), allowing you to learn first hand about successful campaigns.

Register today!

Event Date: MAY 7, 2008
AMA Members: $70
Non-Members: $95

*Advance registration is now closed. Walk-in registration is available at the event on May 7. Please arrive to Dave & Buster's by 2:00 p.m. to register as a walk-in.
Questions: 312-280-0449

*Refunds available 72 hours or more prior to the event date. There is a $5.00 processing fee for refunds.

Featured Speakers

Max Lenderman

Executive Creative Director - GMR Marketing LLC

Max Lenderman is an award-winning Executive Creative Director at GMR Marketing LLC, the largest experiential marketing company in North America. As a founding board member of the International Experiential Marketing Association he is a sought-after public speaker on the subjects of guerrilla marketing, experiential marketing and alternative marketing strategies.

Brad Back
361 Experiential

With a background spanning more than 25 years in traditional and non-traditional marketing, including senior leadership with blue-chip global clients and advertising agencies, Brad currently oversees 361° Experiential, a nationally successful sports, events, and sponsorship agency based in Chicago with offices in San Francisco, Denver and New York.

Prior to his 8 years in various roles at Draftfcb, Brad spent 8 years in the Publicis network, including Hal Riney and Partners, as Senior Vice-President, Account Services, leading the Subway restaurant business contributing to what became the acclaimed, industry-changing Jared fresh/health campaign, and Arc Worldwide/Leo Burnett, as Chief Marketing Officer and Executive Vice-President/Client Solutions Director, leading Capital One, Coca-Cola, Miller Beer, United Airlines and global leadership on important Procter & Gamble brands. Brad also spent 8 years at Little Caesars Enterprises in Detroit, as Vice-President, Corporate Marketing Services. Married for 26 years and with one daughter recently graduating from the University of Michigan, one son a freshman at Illinois State University, and a son who is a sophomore in high school, Brad and family reside in Naperville, IL.

Leslie Billingsley

Vice President, Account Director - 361 Experiential

As Vice President, Account Director in 361’s Chicago office, Leslie brings 9 years of marketing, sponsorship, event management and consumer promotion experience to the team. Leslie is dedicated to building clients’ brands and measurably impacting their business through fully integrated, strategic sponsorship platforms. Her property experience includes the NFL, MLB, NHL, NBA, PGA, LPGA, NASCAR, PRCA, colleges and universities, as well as other amateur sports, entertainment events and venues.

Before joining 361, Leslie worked as a Senior Regional Manager with FCB on the John Deere business. Prior to the John Deere business, Leslie was with the Integer Group managing Field Marketing and Brand Promotions for Coors Brewing Company. Leslie oversaw numerous sponsorships including the Dallas Mavericks, Dallas Stars, Denver Nuggets, Colorado Rockies, Vail Resorts, PGA International Golf Tournament and House of Blues. Leslie earned her B.A. in Communication and Psychology at the University of Alabama and her MBA at the University of Colorado. Leslie was born in Baton Rouge, Louisiana and currently resides in Chicago.

Jeannine Aniol

361 Experiential

Jeannine began her marketing career in 1994 with Target Marketing, a national B-to-B hospitality company.  While there, she focused on promotional packages for upscale country clubs, restaurants and hotel chains such as Hilton and Marriott.

At WRAPZ, a start-up Chicago-based sports therapy equipment manufacturer, Jeannine worked with athletes such as Michael Jordan, Scottie Pippen and Tiger Woods. She organized and implemented their special events including golf outings, charity events, sponsorships and trade shows. With sales, event marketing and operations experience under her belt, her transition to Stern Hall in 1999 was a natural fit.  During her stay she nurtured the relationship with Kraft Foods and oversaw multiple Kraft brand initiatives, including the Kraft Multicultural Marketing Group.

Just a few years later, Stern Hall became Hall Event Group which soon after merged with a sports and event marketing group to become 361 Experiential, a division of Draffcb. Now Jeannine is responsible for managing and building the GlaxoSmithKline and Kmart businesses via engaging, behavior-changing in-store retailtainment, sports sponsorships and experiential consumer events.

Dan Bowens

Additional speaker details coming soon.