Social Media: Beyond the Chaos
While much has been contemplated and discussed about the continued and evolving space of social media, finding clarity in the midst of such a rapidly changing marketing landscape has become increasingly difficult. And while the topic of social media is the current – and over-hyped – darling of the marketing world, even the most seasoned marketers are finding it challenging to understand and effectively navigate. No doubt, in the social space marketers are bombarded with an unlimited number of fans and friends, tools and technologies, often without a real understanding of what is important, what is not, and what really all means.
But, while the medium has changed, the challenge of marketing has not – driving powerful, authentic and relevant conversations with your most critical consumers and customers that will champion your brand or product, influence "friends," drive demand, and convert sales.
Social Media: Beyond the Chaos will present a forum for both the most accomplished and frightened marketer alike to learn practical and valuable insights from the front lines of some of the most successful brands and campaign creators in both B2C and B2B social media marketing from across the greater Chicagoland marketplace. Come hear their stories, inquire about their successes and foibles, and socialize with a few, fellow marketers!
Register for Social Media: Beyond the Chaos today!
Agenda
| 3:30 pm | Event Registration Opens |
| 4:00 - 6:30 pm | Event Program |
| - Welcome, topic summary and brief introduction | |
| - Relevant cast studies and provocative perspectives | |
| - Moderated panel discussion | |
| - Brief closing remarks | |
| 6:30 - 8:00 pm | Networking & cocktails |
Speakers
Blagica Bottigliero
Director of Social Media
Motorola Mobility
Blagica Bottiglierois the Director of Social Media for Motorola Mobility. In this position, Blagica is responsible for developing and implementing a global social media strategy. This involves providing enterprise-wide strategic leadership, coordination and execution oversight of Motorola Mobility’s social media initiatives across marketing, public affairs and consumer affairs.
Blagica brings her high level of passion and expertise of both social media and mobile technology to this role. Her 13 years in the interactive marketing industry includes Giant Step, Orbitz, Coolsavings, BSolutions (her former consultancy) and most recently, Edelman Digital.Blagica won an Emmy for work with NBC Chicago, Outstanding Achievement for Alternate Media/New Media Interactivity, was a social media consultant for the Chicago 2016 (Olympics) bid team, and is an active member of Chicago entrepreneurial and development community.
Blagica holds a degree in advertising from Western Michigan University and spent some time studying French in Lyon.
Bill Chamberlain
Principal Consultant, Social Insights Practice
IBM
Bill has had a number of Sales, Marketing Research, and Marketing Strategy roles during his 30 year career at IBM. Bill currently works as a Principal Consultant on IBM’s Corporate Marketing & Communications team where he is part of a Social Insights practice. This internal research and consulting practice advises business how to leverage social media and online communities.
Bill is also an active community manager, leading an internal IBM community called HorizonWatch since 2001. The 2000 member community collaborates on emerging trends, technologies and business opportunities. Away from IBM, Bill created a public community called HorizonWatching with a blog (http://horizonwatching.typepad.com/) and presence on LinkedIn, Twitter, Facebook, Slideshare, and Tumblr. The focus is on sharing ideas on emerging trend, technology and business issues. Bill is also on the blogging team at http://smarterplanet.tumblr.com/and regularly contributes content at http://www.theinfoboom.com
Bill has a Masters of Management (1995) with a concentration in marketing and management strategy from Kellogg Graduate School of Management.
Troy Janisch
Social Media Manager, Digital Marketing
American Family Insurance
Troy Janisch, Publisher of Social Meteor, is a digital marketing professional and social media beatnik. He is a contributor to SmartBrief on Social Media and Social Media Today. Troy leads the social media team at American Family Insurance, but don't let that scare you. He rarely talks about insurance in mixed company. Troy is has two decades of experience in digital marketing and internet programming. He holds a Master’s in Mass Communication from the University of Wisconsin.
Jennifer Severns
Creative Director
Zocalo Group
As the Creative Director of Zócalo Group, Jennifer Severns leads the mission to bring deeper meaning to the way we communicate—creating experiences that are shaped for a specific audience to promote action and drive recommendations.
She joined Zócalo, an Omnicom Group word-of-mouth marketing and social media agency, from Harpo Productions. She spent nine years at Harpo, leading and executing design and digital strategy for Harpo and the Oprah Winfrey Network.
Before Harpo, Severns led digital and broadcast initiatives for clients such as ESPN, Wrigley, Sony Entertainment, New Line Cinema, A&E Network, Women's Entertainment Network, HGTV, Motorola, Dove, Levi Strauss & Co., Amazon, Best Buy, Kodak, McDonald's, Dunkin' Donuts, Walgreens and Target.
