Zen and the Art of Social Media
Event Schedule: Registration: 3:30pm – 4pm
Program: 4pm – 6pm
Networking: 6pm – 7pm
For decades, marketers have been successfully crafting messages to promote their products and services to consumers via one-way channels. It was push marketing at its finest and it was an entirely different world. But, if the past few years have taught us anything, the emergence of social media has completely turned that world upside down.
With multiple online platforms, all controlled by consumers, social media now has us scrambling to catch up and we’re driving ourselves crazy trying to make sense of a communication channel that goes against everything we once knew. One of the reasons we’re now banging our heads against the wall is because we’re trying to apply traditional marketing rules to an untraditional platform. The traditional marketing rules no longer apply because social media is not a marketer’s platform; it belongs to consumers.
But social media doesn’t have to be so overwhelming. Attend the Chicago AMA’s Zen and the Art of Social Media on October 6th and hear from industry experts from leading B2C and B2B brands as they share how they were able to relinquish control over their messaging and let their inner Zen master take over to achieve social media success. P.S. Deep breathing doesn’t hurt either!
Speakers
|
Matt Gibbs |
Matt has been a self-proclaimed Digital Nerd since launching a successful business selling Nikes on E-bay in high school. Since then he’s managed social media programs for HP, Purina, Sara Lee, and Taco Bell, co-founded an ad network for men’s entertainment websites, and found his way into his current role as Director of Social Media at Playboy. In his role at Playboy, Matt oversees the brand strategy on several social platforms, including Facebook, Twitter, YouTube, and Ustream. He also launched and manages Playboy’s safe-for-work website, TheSmokingJacket.com. |
|
Shawn Jones
|
Shawn provides technical strategy and oversees the development of all digital initiatives ranging from websites and social media campaigns, to mobile applications and content management systems. He also leads the emerging media capabilities for clients which includes search, mobile and social gaming. Since joining Edelman in 2009, Shawn has been instrumental in designing, developing and deploying a variety of digital programs for clients such as Chevy, Merck, Microsoft and Unilever. Shawn brings over 10 years of interactive industry experience to his clients, with a strong expertise in technology and digital marketing. Prior to joining Edelman, Shawn worked at Razorfish as a Sr. Technologist where he lead the development of web based applications and digital marketing campaigns for clients including AT&T, Dell, Discover Card, National City, P&G and Southwest Airlines. |
|
Joe Strupek,CPCU, CLU |
Joe joined State Farm in 1984 and has held various positions in the Claims, Learning & Development , Executive, and Public Affairs departments. His current areas of expertise include Internal and Strategic Communications, Social Media, and Issues Management. Joe is a member of the Public Relations Society of America, and the International Association of Business Communicators. He has also earned the Chartered Property Casualty Underwriter (CPCU) and Chartered Life Underwriter (CLU) designations. He’s also a member of the Board of Trustees for the Illinois Valley Public Telecommunications Corporation, WTVP, in Peoria, IL and currently serves as the board’s Vice Chair. |
|
Speaker Panel Moderator:
Sima Dahl
|
When Sima Dahl, President of Parlay Communications, graduated from the University of Illinois and started climbing the ladder at a Fortune 500 company she soon learned a hard lesson not often taught in school – the importance of a strong personal brand and professional network. Throughout her 20-year professional career in marketing and sales she worked hard to develop these invaluable corporate skills. Today she is well known for her Sway Factor™ system for social networking success and one of the most sought-after thought-leaders in the industry. In 2008 Sima launched Parlay to help build brands that mean business; her firm offers consulting on digital marketing, brand communications and the social web. Through her keynotes, corporate coaching and sales training Sima has helped hundreds of career climbers, business owners and rainmakers learn the art of online networking. Often referred to as the Dale Carnegie of the Digital Age, Sima is known for her high energy, no-nonsense approach to utilizing tools like LinkedIn and Facebook to forge a unique personal brand, create a strong professional network, and encourage business referrals. In June 2011 Sima published her first book, a multi-author guide entitled Make Your Connections Count in which top experts show readers how to generate more referrals through networking. Her second book on the Sway Factor™ system for social networking is due later this year. Sima is the co-founder of destination MarketMyCareer.com, an online destination where professionals can learn about personal branding, social networking and career advancement. |
