event details
what	Demystifying Podcasting
when	Thursday, Sep 28, 2006 5:45pm
where	Elephant & Castle 160 E. Huron St. The Apple Store 679 N. Michigan Ave
cost	Member Rate: $25 Non-Member Rate: $45
register	Call (312) 280-0449 or Register Online
speakers	Click for Details

What does podcasting mean for marketers?

Podcasting fever is soaring and early technology adopters predict that podcasting is part of the next generation of PR, sales, and marketing tools. But does this hype have any relation to your marketing plan or your business?

Thursday, September 28, 2006 -- Unwind with Chicago AMA as we kick-off the fall programming season with drinks and hors d'oeuvres at Elephant & Castle on E. Huron St. while Apple Store Instructors and Medialink, lead us through an interactive podcasting exercise. Then, we’ll head around the corner to the Apple Store, where you’ll see the exercise turned into a live podcast. You'll also hear best practices and relevant business case studies on this emerging technology.

• Apple Store Instructors will demystify the technical aspect of creating and delivering podcast solutions for your business needs.
• Adam Kempenaar, Web Producer and HawkCast Host/Producer for the Chicago Blackhawks and Co-Host of the popular movie review podcast ‘Filmspotting’, will share podcasting best practices, insider tips on equipment, and audience demographics.
• Larry Thomas, COO of Medialink, will discuss the pros/cons of applying podcasting to your marketing mix.

Misc Details

• SPACE IS LIMITED to the 1st 100 Registrants!
• Valet Parking Available at the Radisson Hotel next to Elephant & Castle
  ($10 for 3 hrs. -- $19 for 3+ hrs.)
• Validation at Elephant & Castle required for the above discounted rate. Additional parking garages near Northwestern Hospital.
• There is a $5.00 transaction fee for processing refunds. No refunds or cancellations within 72 hours before the event. Walk-ins accommodated on a first-come, first-served basis.

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