Chicago AMA SIG Events

Thank you to our SIG Sponsors!

  

Interested in sponsoring a SIG? Please contact Michael Long, Executive Director at michael@chicagoama.org or by phone at 312-280-0449

NPO Marketers, Is Your Message On-Target?
NPO Marketers, Is Your Message On-Target?
Thursday, May 16, 2013
Merit School of Music 38 S. Peoria St.

Compelling story about your mission? Check. Now what? Identifying key audience segments and channels of conversation – online and offline – are critical in moving them to act and support your cause. Join the Chicago AMA SIG on Thursday, May 16th, when we’ll discuss how segmentation works for effective targeted messaging to ensure your non-profit’s story connects with key audiences. We’ll hear insights on maximizing impact and engagement from both agency and non-profit perspectives with guest panelists Ryan Rasmussen of Zocalo Group, Greg Petersen of the Keystone Alliance, Tom Bracy of Merit School of Music and Christopher Tiffany of Merit School of Music.

 


Speakers:

  • Ryan Rasmussen of Zocalo Group
  • Greg Petersen of the Keystone Alliance
  • Tom Bracy of Merit School of Music
  • Christopher Tiffany of Merit School of Music

 

Tom Bracy is Merit School of Music’s Executive Director.  Bracy originally joined Merit as a faculty member from 1989-1992, and then returned in 2004 to teach in its Bridges: Partners in Music Program. In 2005, Bracy joined the staff as director of operations and earned other duties, including acting director of development and director of human resources, as well as, Merit’s chief operating officer. Bracy has led Merit’s team through a recent marketing study and branding and awareness campaign.  Before joining Merit’s staff, Bracy was executive director of the Association for Catholic Music Education, and an area manager for the Chicago Park District serving several Chicago communities including Uptown, Lakeview, West DePaul, Lincoln Park, Bucktown, Wicker Park, Cabrini Green and Gold Coast. He has also acted as a consultant in the areas of management, leadership, and marketing. He earned a bachelor’s of arts degree in organization management and leadership from North Park University. He is currently working on his masters of business administration degree at North Park University.
 
Ryan Rasmussen leads Insights & Analytics at Chicago-based word-of-mouth marketing communications agency Zocalo Group.  He helps major B2C and B2B brands position, protect, and communicate their messages through a combination of campaign and enterprise-level analytics, strategic planning, brand positioning, and consumer insights and segmentation analyses. His experience with marketing communications extends across a wide variety of industries (food, CPG, financial services, automotive, technology.)  His expertise in social strategy, measurement, and insights has made him a highly sought after partner in both independent and integrated agency teams, working closely with clients such as Dell, Nissan, State Farm, Subway, ConAgra Foods, and Unilever to help them realize the full potential of their brand promise.  
 
Greg Petersen is the Chief Administrative Officer of the Keystone Alliance. Greg’s background includes 18 years of nonprofit and government management experience. Greg assisted with the 2009 creation of the Keystone Alliance; Keystone was created to provide administrative services, strategic advice, and managerial capacity to nonprofit organizations. Previously, Greg was the Chief Administrative Officer and Director of Venture Development for Search, Inc., which has served people with intellectual and developmental disabilities since 1968. Greg has also worked for the City of Seattle’s Budget Office as well as the Illinois Facilities Fund.

Christopher Tiffany is Merit School of Music’s Development Communications Specialist. In this role he manages institutional grant funding, oversees the production of Merit’s video collateral, and provides communications support for a variety of other projects. Christopher has secured the three largest grants in Merit’s history and has raised more than $13 million in grants for various arts organizations, including Merit, Goodman Theatre, and River North Chicago Dance Company. He was a founder and co-artistic director of greasy joan & co., a small, equity theater company in Chicago, and received a 1999 Joseph Jefferson Award nomination for his translation/adaptation of Machiavelli’s The Mandrake. Christopher has published articles and reviews in The Harvard Review, The A.R.T. News, and Spanish theater journal Teatro. He holds a B.A. in English literature from Montana State University, and a Certificate in dramaturgy from Harvard University’s American Repertory Theatre Institute for Advanced Theater Training.

Myths and Realities of Social Media Research
Myths and Realities of Social Media Research
Monday, May 20, 2013
Catalyst Ranch, 656 W. Randolph #3W, Chicago, IL 60661

According to Neilsen, in the U.S., over 121 billion minutes each month are spent connecting consumers across multiple social media sites. As marketers endeavor to engage their audiences through this medium, it is important to identify the fact from the fiction. Join the Chicago AMA Market Research SIG and the Marketing Research Association (MRA) on Monday, May 20th for a joint event featuring a two-part presentation on the myths and realities of social media research.

Presentation 1: Biting the Hand and Bending the Rules. Social media research has generated such hype that clients can be overwhelmed with information, lack of information, and misinformation. Annie Pettit, Vice President of Research Standards at Research Now and Chief Research Officer at Conversition, will share examples of those problems and how they can be detrimental to your research. We’ll cover topics such as brand awareness, incidence, sentiment validity, spam, and other geeked-out topics.

Presentation 2: Social Media Research 2.0 – What's Next? Most social media research today involves mining existing social media conversations. But some of the most groundbreaking and actionable new research methods involve deeper engagement with consumers on social media. Monika Wingate, CEO of Fountainhead Brand Consulting, will cover the next generation of tools, using real-world case studies on social media-based focus groups, ethnography, co-creation and online communities.

Event Agenda:
5:30-6:00 pm - Registration and Networking
6:00-6:30 pm - Biting the Hand and Bending the Rules
6:30-6:45 pm - Q&A
6:45-7:15 pm - Social Media Research 2.0 - What's Next?
7:15-7:30 pm - Q&A
8:00 pm - Close


Speakers:

Annie Pettit
Annie Pettit, PhD

Vice President, Research Standards, Research Now and Chief Research Officer, Conversition Strategies

Annie specializes in social media market research, survey research, and data quality. Annie is the Editor in Chief of MRIA's Vue magazine, and is a member of the CASRO, MRA, and ESOMAR social media research committees. She is a sought after keynote speaker and has presented at conferences such as IJMR, QRCA, ESOMAR, ARF, CASRO, MRA , and MRIA and has published numerous articles. Annie tweets at @LoveStats, writes the LoveStats marketing research blog, and is the author of The Listen Lady, a novel about social media research.

Monika Wingate
Monika Wingate

CEO, Fountainhead Brand Consulting

Monika Wingate is the CEO of Fountainhead Brand Consulting, a boutique brand-consulting firm that leverages consumer insights to guide new product and brand building initiatives. She has developed innovative methods for conducting focus groups, ethnography, and ideation through social media. Monika started her career at General Mills and Pillsbury, and continues to consult for a myriad of both large and small clients including Stonyfield Farms and Sub-Zero/Wolf. Ms. Wingate teaches a variety of seminars on social media research through University of Wisconsin-Madison, AMA, PDMA, and PMI. You can read her blog at insight-to-strategy.com or follow her on twitter: @fountainheadbc

Event Partner:  Marketing Research Association - As a leader in the Chicago marketing research community, the Chicago Chapter of the Marketing Research Association promotes excellence in data collection and information processing and provides opportunities to advance and expand marketing research and related business skills.

Brands+Startups™ Mobile Series - Part 2
Brands+Startups™ Mobile Series - Part 2
Monday, May 20, 2013
1871, 222 W Merchandise Mart Plaza, 12th Floor, Chicago

One of the greatest weapons that a modern marketer can have is an understanding of technology.

The conversation between brands and startups continues in Part 2 of the
Brands+Startups™ Mobile Series.

In the first installment of the series, eleven (11) pre-selected mobile startups presented their marketing plans to representatives from some of Chicago’s finest brands and innovative mobile technologists. Now, in Round 2, the field has been narrowed and the tables have turned. Join the Heartland Mobile Council and the Chicago AMA on Monday, May 20th as the Startups take the lead and offer advice to seasoned marketers.
 

  • Round 2, May 20, 2013 – Four (4) selected participants will present their marketing advantage to an audience of brands, agencies, and early-stage investors. Location: 1871.
  • Round 3, June 27, 2013 – Two (2) outstanding participants will present their Mobile marketing solution with two (2) brands at a featured event during Techweek Chicago 2013.

Attendees who purchase the series will not only receive each ticket at a discounted rate, but will also receive a free Techweek expo pass ($30 value) and two free drink vouchers at our Round 3 event, courtesy of our partner, Techweek.

Event Time: 6:00 pm - 9:00 pm
**Tickets on the day of the event will be $70 for both members and non-members.


Congratulations to our First Round Winners!
Our judges from Round 1 selected four (4) participants to continue on to Round 2. Congratulations to the following participants:

Found In Town

Found in Town is a universal, web-based system that connects you with your most valuable stuff. It was founded and is based in Chicago, Illinois, and is a proud and active member of the 1871 and Built in Chicago communities.

Get Lusty

GetLusty is an online platform geared towards couples. With a wide variety of articles from world-renowned sexperts and eco-minded businesses and events, the site aims to provide committed couples with the tools they need to have a thriving sexual relationship.

Siren GPS

In an emergency, the people on the scene have the highest quality, most current information available. SirenGPS makes it possible for the people on the scene to share that information with you - and SirenGPS gives you the tools to process real time emergency information and react appropriately. When saving minutes means savings lives, there is only one choice: SirenGPS. Global Proactive Security.

SparkReel

SparkReel provides brands and individuals a Platform To Create Audience-Driven Video Sharing Communities. Choose to Invite your friends, family or fellow fans & enthusiasts to join. Watch videos and interact with Reels on computers, tablets or smartphones.

Kurfuffl is an app that helps you keep score in everyday social competition. Anyone who’s competitive can tap Kurfuffl to throw down, track points and talk smack. Whether settling a longtime dispute or just making a night more interesting, there’s nothing like a good fuffl.