event details
what	Marketing Blueprint Series
when	Tuesday, June 3, 2008 7:30 am - 10:00 am *Breakfast will be served
where	Gibsons Steakhouse 1028 N. Rush St., Chicago *Valet parking available
cost	AMA Member: $35 Non-Member: $50
register	Hotline: (312) 280-0449
	View Past Blueprint Events

The Marketing Blueprint Series

Fundamental Knowledge at a Bottom Line Price

The Marketing Blueprint Series is designed to expand your marketing toolbox in a hands-on, peer-to-peer forum. Developed for B2B marketing professionals eager to get acquainted with new disciplines, our Blueprint Series delivers the educational groundwork you need to build marketing successes.

Join us June 3rd for our final event focusing on Search Engine Marketing and Web 2.0:

• Fundamentals of search engine marketing (SEM)
• Utilizing social networking and Web 2.0 as a marketing platform
• Changing the game in the new world of interactive online experience
• Taking action to increase your online marketing impact
• Harvesting Google's marketing potential

Presented by:
Christopher Rollyson,Managing Director at CSRA & Founder of The Executive's Guide to LinkedIn, 20-yr expert
Jennifer Howard, Head of B2B Markets – Central Region, Google, 13-yr expert

Registration Rates:

AMA Members: $35
Non-Members: $50

Hotline: 312-280-0449

Speakers

Christopher S. Rollyson

Managing Director at CSRA & Founder of The Executive's Guide to LinkedIn

Christopher S. Rollyson has been a pioneer in innovation and enterprise transformation for over twenty years. As a management consultant and marketing executive, he has had a leading role in the release of Java, e-business transformation and with enterprise software transformation. Currently he works with global companies and government agencies to create strategy and programs that engage customers in social networks and other Web 2.0 venues. In 2008, he launched The Executive's Guide to LinkedIn, which advises organizations on using LinkedIn for process innovation. Previously at PricewaterhouseCoopers, he advised clients in many industries on transforming themselves with e-business. Before that a marketing executive at KPMG, he transformed marketing for a twelve-state area with a digital knowledge strategy. Mr. Rollyson has done graduate work in strategy and economics at the University of Chicago. He has lived and worked in France, Italy, Germany, the Czech Republic, the U.K., Spain and the U.S.

Jennifer Howard

Head of B2B Markets - Central Region Google

Jennifer Howard manages the B2B Sales & Operations Group for Google’s Central Region. In this capacity, Jennifer is responsible for developing strategic marketing partnerships with manufacturers, distributors and service providers to help generate leads, drives sales and increase brand awareness. She’s been with Google for over 4 years.

Jennifer joined Google from the Advertising & Communications Division of Monster Worldwide where she held a variety of positions including Director of Interactive Services, Director of Product Marketing, and Director of Client Strategy. Jennifer completed extensive international assignments and was instrumental in spearheading the company’s interactive division in Spain, England, Germany and Ireland.

She holds a Bachelor’s Degree in Communication from the University of Illinois, Urbana-Champaign.