event details
what	Marketing Blueprint Series
when	Tuesday, June 3, 2008 7:30 am - 10:00 am *Breakfast will be served
where	Gibsons Steakhouse 1028 N. Rush St., Chicago *Valet parking available
cost	AMA Member: $35 Non-Member: $50
register	Pre-Registration is now closed. Proceed to the event as a walk-in. ?s: (312) 280-0449
	View Past Blueprint Events

The Marketing Blueprint Series

Fundamental Knowledge at a Bottom Line Price

The Marketing Blueprint Series is designed to expand your marketing toolbox in a hands-on, peer-to-peer forum. Developed for B2B marketing professionals eager to get acquainted with new disciplines, our Blueprint Series delivers the educational groundwork you need to build marketing successes.

Join us June 3rd for our final event focusing on Search Engine Marketing and Web 2.0:

• Fundamentals of search engine marketing (SEM)
• Utilizing social networking and Web 2.0 as a marketing platform
• Changing the game in the new world of interactive online experience
• Taking action to increase your online marketing impact
• Harvesting Google's marketing potential

Presented by:
Christopher Rollyson,Managing Director at CSRA & Founder of The Executive's Guide to LinkedIn, 20-yr expert
Rachel Sadkin, Account Manager, B2B Markets – Central Region, Google, 5-yr expert

Registration Rates:

AMA Members: $35
Non-Members: $50

Advance registration is now closed.
Please proceed to the event location at 7:30 a.m. on 6/3/08 to register as a walk-in.
Questions : 312-280-0449

*Refunds must be requested 72 hours prior to the event date. A $5.00 processing fee is applied.

Speakers

Christopher S. Rollyson

Managing Director at CSRA & Founder of The Executive's Guide to LinkedIn

Christopher S. Rollyson has been a pioneer in innovation and enterprise transformation for over twenty years. As a management consultant and marketing executive, he has had a leading role in the release of Java, e-business transformation and with enterprise software transformation. Currently he works with global companies and government agencies to create strategy and programs that engage customers in social networks and other Web 2.0 venues. In 2008, he launched The Executive's Guide to LinkedIn, which advises organizations on using LinkedIn for process innovation. Previously at PricewaterhouseCoopers, he advised clients in many industries on transforming themselves with e-business. Before that a marketing executive at KPMG, he transformed marketing for a twelve-state area with a digital knowledge strategy. Mr. Rollyson has done graduate work in strategy and economics at the University of Chicago. He has lived and worked in France, Italy, Germany, the Czech Republic, the U.K., Spain and the U.S.

Rachel Sadkin
Account Manager, B2B Markets - Central Region, Google

Rachel Sadkin is an Account Manager on the B2B Markets team for Google’s Central Region. In this role she manages client and agency relationships for B2B Fortune 500 companies.   She focuses on finding solutions to meet their marketing goals including lead generation, brand awareness, customer engagement and overall sales.  Her 5+ year tenure makes her an expert on all of Google’s tools and platforms.

Rachel’s experience in the Interactive Marketing space spans 10 years.  She was bit by the “Internet Bug” working for a start-up in college and stayed true to that industry. 
Prior to Google, Rachel worked at DoubleClick on the DM Media Sales team partnering with Direct Marketers.  At About.com, she was managed advertising deals that involved content integration and cross platform marketing including email, display and rich media.  She was also an Interactive Media buyer at Beyond Interactive (of Grey Advertising). She holds a Bachelor’s Degree from the University of Michigan, Ann Arbor.