event details
what	Marketing Blueprint Series: Executing Search Engine Optimization
when	Wednesday, July 29, 2009 8:00 am - 10:30 am *Breakfast will be served *Presentation will commence at 8:30 am
where	Leo Burnett 35 W. Wacker Drive, 21st Floor Chicago, IL 60601
cost	AMA Member: $35 Non-Member: $45
register	Online or call (312) 280-0449
	View Past Blueprint Events

The Marketing Blueprint Series

Executing Search Engine Optimization

The Marketing Blueprint Series is designed to expand your marketing toolbox in a hands-on, peer-to-peer forum. Developed for all marketing professionals eager to get acquainted with new disciplines, our Blueprint Series delivers the educational groundwork you need to build marketing successes.

Join us July 29 for our event focusing on executing Search Engine Optimization featuring the latest intelligence on cutting-edge SEO tactics and best practices from the brightest minds in search optimization strategies:

• Learn the fundamentals of search engine optimization (SEO)
• Walk away with an SEO bag of tricks for immediate use
• Interact with SEO industry leaders
• Understand SEO best practices and success stories

This event is in partnership with:


Presented by Performics' expert panel: Dan Malachowski, Chris Keating & Ryan Sullivan

Registration Rates:
AMA Members: $35
Non-Members: $45

Register Online or call (312) 280-0449
*There is a 72 hour cancellation policy required and a $5.00 processing fee for refunds.

Speakers

Chris Keating
Natural Search Senior Manager, Performics

Since joining Performics in 2005, Chris has handled all aspects of clients' natural search programs, including account management, development of strategies to meet client objectives, and execution of specific natural search tactics. With a wealth of experience in training and consulting on all aspects of web technology and e-commerce infrastructure, Chris brings a unique perspective to natural search optimization. Chris currently manages a team of specialists who analyze client sites and provide detailed, actionable analysis and recommendations.

Chris has spoken at the Search Engine Strategies (SES) conference and is a frequent Performics webinar speaker. Chris earned a Bachelor's degree in Economics from the University of Michigan and a Masters degree in Business Information Technology from DePaul University.

Dan Malachowski

Product Marketing Manager, Performics

Dan Malachowski works with Performics' Paid Search and Performance Media offering, creating and distributing content to increase visibility and supporting Performics' acquisition and client retention strategies. Dan is also the editor of the Performics Blog (blog.performics.com). Prior to Performics, Dan worked in the Consumer Products Marketing group at Salary.com in Boston, MA generating traffic to the Web site to maximize advertising revenue. He also worked as a marketing generalist for a commercial security company in Austin, TX.

Dan holds a Bachelor's degree in Marketing from Boston College. He is currently pursuing a JD at DePaul University College of Law, where he is concentrating in Information Technology and Intellectual Property Law. He is a member of the DePaul Law Review Staff.

Ryan Sullivan
Natural Search Specialist, Performics

Since joining Performics in 2008, Ryan has worked extensively with several client programs, developing targeted natural search recommendations to meet client objectives. Ryan also works on internal practice development through research and POV creation about emerging search topics. Prior to Performics, Ryan worked as a technical marketing engineer in the semiconductor industry and as a retail channel consultant for technical products.

Ryan in a frequent contributor to the Performics blog. He earned a Bachelor's degree in Computer Science from The Pennsylvania State University.