event details
what	The Marketing Blueprint Series
when	Thursday, February 28, 2008 7:30 am - 10:00 am
where	Gibsons Steakhouse 1028 N. Rush St., Chicago Valet parking available
cost	AMA Member: $30 Non-Member: $45
register	(312) 280-0449
	View Past Blueprint Events

The Marketing Blueprint Series

Fundamental Knowledge at a Bottom Line Price

The Marketing Blueprint Series is designed to expand your marketing toolbox in a hands-on, peer-to-peer forum. Developed for B2B marketing professionals eager to get acquainted with new disciplines, our Blueprint Series delivers the educational groundwork you need to build marketing successes.

Join us February 28th for our inaugural series event focusing on Public Relations:

• Pitching the Media
• Crafting your Angle
• Distributing your Release
• Top Do's and Don'ts

Presented by:
Ron Loch, Sr. Vice President, Gibbs & Soell, 21-year expert Dyana Flanigan, Principal, Flanigan Communications Inc., 20-year expert

Registration Rates:

AMA Members: $30
Non AMA Members: $45

Speakers

Dyana Flanigan

Dyana Flanigan specializes in helping growing businesses, nonprofit organizations, associations, entrepreneurs, and entertainers achieve marketing, sales, and public relations goals through targeted promotional programs, media campaigns, written materials, and special events.

Flanigan also offers customized seminars offering proven marketing tactics and strategies. She has taught public relations in the graduate program at Roosevelt University; direct marketing in the Stuart School of Business at the Illinois Institute of Technology; and is a trainer with the Community Media Workshop, teaching "Writing for the Media."

Ron Loch

Senior Vice President - Gibbs & Soell, Inc.

Ron is a Senior Vice President for Gibbs & Soell, Inc., a global independent PR agency, and has more than 20 years of experience serving Fortune 500 clients in various business-to-business market segments. He has been involved with a broad range of marketing, public affairs and corporate communications programs during his career and is currently responsible for strategic counsel and client relationship management. A shareholder of Gibbs & Soell, he manages the Dow Chemical, Stryker, Sunstar Americas and Trade Commission of Spain in Chicago account teams and is responsible for the agency’s office in Zurich, Switzerland. He also facilitates media training and strategic messaging programs, and has extensive experience in the effective use of new media. Ron graduated with a bachelor’s degree in journalism and mass communications from Iowa State University.