claireslattery's blog

May 3rd SIG Event Interview W/Speaker Lynde O'Brien: Social Media Marketing for Healthcare

Submitted by claireslattery on May 1, 2012 - 11:43

interview and post provided by Marilyn Canna, CAMA Blogger

These are heady times for the highly regulated industry of healthcare.  Rapidly changing technology.  More sophisticated information management systems.  And, new media tools for providers, payers, and patients to make sense of it all. 

Hear these top industry specialists discuss how their organizations have achieved success in social marketing this Thursday, May 3, at an event presented by the Healthcare and Financial Services SIG and sponsored by WBEZ. 

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$50 off Membership Dues Until April 30- AMA Celebrates 75th Anniversary

Submitted by claireslattery on April 20, 2012 - 14:02

www.jointheama.com Join today!

In honor of the AMA’s 75th anniversary, we will be running a special early-bird offer from April 9 - 30 to all chapter prospects.  Chapter prospects can use the special promotion code “AMA75” between April 9-30 and receive:

$50 off membership dues. 

Plus, a $200 off coupon redeemable at any AMA national conference.

EVENT RECAP: Higher Ed SIG: Marketing Leaders: Born or Made? February 29, 2012

Submitted by claireslattery on March 7, 2012 - 20:18

written by Imelda March, CAMA blogger 

A gathering of higher education institution professionals assembled on February 29th to listen to Deborah Maue, Associate Vice President for Marketing Strategy at DePaul University. Her topic was Higher Ed SIG: Marketing Leaders: Born or Made?

NPO Marketers on a Mission

Submitted by claireslattery on February 22, 2012 - 11:00

written by Michael Long, Nonprofit Marketing SIG Chair

There’s an interesting phenomenon that happens when one assembles a passionate group nonprofit marketers who have a diverse range of experiences and backgrounds in a room for brainstorming session – ideas flow aplenty.  And thanks to the dynamic exchange of these attendees that’s exactly how events unfolded at the first meeting of the AMA NPO SIG this past fall.

Marketing Leaders: Born or Made? - Join Us On February 29, 2012

Submitted by claireslattery on February 15, 2012 - 20:22

written by Imelda March, CAMA Blogger

Some people believe that leaders are born with the necessary qualities that make them successful as a leader. While others believe that leadership, like many other similar characteristics, can be learned and developed through life. 

Loyola University Harnesses Mobile Marketing: It’s not just for business anymore

Submitted by claireslattery on February 7, 2012 - 07:44

written by Marilyn Canna, CAMA blogger

Nicole O’Connell had just returned from an AMA mobile marketing symposium, ready to implement the new platform at Loyola University where she is director of enrollment marketing.  The story of how she convinced colleagues to devote budget and staff resources to supplement traditional print and online marketing to potential undergrad and graduate students with mobile technology--then made it happen--was an eye-opening Higher Education SIG event on January 19.

Got Your ZMOT?

Submitted by claireslattery on February 7, 2012 - 07:38

It’s the new path to purchasing. Google wants to help.
(A Recap of the Integrated Marketing & Communications SIG event on January 24th)
written by Marilyn Canna, CAMA blogger
 

Brand Butler Event Recap

Submitted by claireslattery on January 30, 2012 - 11:01

written by guest blogger, Andy Crestodina, Strategic Director, Orbit Media

Social Media 101 - Benefits for Small Businesses

Submitted by claireslattery on January 30, 2012 - 10:07

written by Stephanie Markadonatos

Social Media has had a huge impact in the communications industry and it is not going away anytime soon. Instead of trying to ignore and avoid it, I would suggest opening your arms and embracing this insightful and influential new medium.  

Brand Loyalty Faces Many Challenges

Submitted by claireslattery on January 6, 2012 - 14:46

Apple vs. Sears—It’s a Two-Way (Main) Street
written by Marilyn Canna

Most of us just survived another holiday buying splurge. What influenced your purchasing? Did you buy items from the same stores and manufacturers you usually do—whether big box, discount retailer, or online? Are you a loyal follower of companies and their brands? Are you unswerving in your trust or were you easily distracted by attractive competitors and, more practically, what was in your debit account? 

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