Join Us On January 18th - Brand Butler: The New Rules of Servicing Customers

written by Imelda March

For our upcoming event Brand Butler: The New Rules of Servicing Customers scheduled for Wednesday, January 18, 2012 at Palomar Hotel Chicago located at 505 North State Street, Chicago, IL 60654 we reached out to the management of Amoena to provide a brief perspective about their brand and servicing their customers. 

The definition for a brand is taking new shape in the age of digital environments thus servicing customers is also becoming more complex. 

For more than 35 years, Amoena has focused its efforts on supporting the mind, body and soul of women worldwide, establishing itself as an industry leader with a robust product line that combines technology with supreme comfort to offer bras, swimwear and breast symmetry products to fully address the needs of any woman. 

Amoena’s mission is to strengthen self-esteem, build self-confidence and accentuate femininity; the company has helped millions of women enjoy fuller lives.  In addition, Amoena works with its retail partners to negotiate with health insurance plans to appropriately reimburse breast forms and supplies. For more information about Amoena, please visit www.amoena.us. 

How does Amoena define branding? 

Amoena has built its reputation as the industry leader because it understands a woman’s needs and develops products that support the mind, body and spirit of women worldwide. Our commitment is to enhance women’s wellness through superior products and services. We strive to be a companion—there for our customers through all of her life stages. Whether a woman learns about us from her doctor after undergoing breast cancer treatment, visits our booth at a survivor’s event or finds us when looking for a supportive, stylish, comfortable full-cup bra, we have something to offer. 

What is your brand doing to drive customers to act as brand advocates on your behalf and make repeat purchases? 

Our commitment to quality creates our brand ambassadors because we are a brand they know they can trust. Our involvement in the community brings our mission to life.  Through Club Amoena, TheBreastCareSite.com, Amoena Life and many other initiatives (http://www.amoena.com/us/AboutAmoena/amoena-gives-back/), we provide more than just products to women.  By continuing to focus on these efforts, create products women know they can trust and pay attention to the evolving needs of women, our brand will continue to be the industry leader. 

Get social with Amoena by joining the discussions on Facebook at: https://www.facebook.com/AmoenaUSA and on Twitter at http://ja.twitter.com/AmoenaUSA /@AmoenaUSA

On a personal note, I invite you to join the conversation about branding through our social networks: 

Twitter: #brandbutler
Facebook:  https://www.facebook.com/ChiAMA
LinkedIn:  http://www.linkedin.com/groups?gid=46889&trk=myg_ugrp_ovr
Chicago AMA Blog: http://www.chicagoama.org/blog