Written by Shannon Evans, CAMA Communications Committee Volunteer
Whether you work in marketing, PR, or journalism, there is always room to improve your writing. It takes time, practice, and mistakes to develop great writing skills. Below are seven tips you can’t ignore when reviewing copy.
Use active voice
In your copy, the subject should perform the action—also known as active voice. Take a look at the examples below:
The girl threw the ball. (active voice)