Blog

NPO Marketers on a Mission

Submitted by claireslattery on February 22, 2012 - 10:00

written by Michael Long, Nonprofit Marketing SIG Chair

There’s an interesting phenomenon that happens when one assembles a passionate group nonprofit marketers who have a diverse range of experiences and backgrounds in a room for brainstorming session – ideas flow aplenty. And thanks to the dynamic exchange of these attendees that’s exactly how events unfolded at the first meeting of the AMA NPO SIG this past fall.

Marketing Leaders: Born or Made? - Join Us On February 29, 2012

Submitted by claireslattery on February 15, 2012 - 19:22

written by Imelda March, CAMA Blogger

Some people believe that leaders are born with the necessary qualities that make them successful as a leader. While others believe that leadership, like many other similar characteristics, can be learned and developed through life.

Loyola University Harnesses Mobile Marketing: It’s not just for business anymore

Submitted by claireslattery on February 7, 2012 - 06:44

written by Marilyn Canna, CAMA blogger

Nicole O’Connell had just returned from an AMA mobile marketing symposium, ready to implement the new platform at Loyola University where she is director of enrollment marketing. The story of how she convinced colleagues to devote budget and staff resources to supplement traditional print and online marketing to potential undergrad and graduate students with mobile technology--then made it happen--was an eye-opening Higher Education SIG event on January 19.

Got Your ZMOT?

Submitted by claireslattery on February 7, 2012 - 06:38

It’s the new path to purchasing. Google wants to help.
(A Recap of the Integrated Marketing & Communications SIG event on January 24th)
written by Marilyn Canna, CAMA blogger

Brand Butler Event Recap

Submitted by claireslattery on January 30, 2012 - 10:01

written by guest blogger, Andy Crestodina, Strategic Director, Orbit Media

Social Media 101 - Benefits for Small Businesses

Submitted by claireslattery on January 30, 2012 - 09:07

written by Stephanie Markadonatos

Social Media has had a huge impact in the communications industry and it is not going away anytime soon. Instead of trying to ignore and avoid it, I would suggest opening your arms and embracing this insightful and influential new medium.

Brand Loyalty Faces Many Challenges

Submitted by claireslattery on January 6, 2012 - 13:46

Apple vs. Sears—It’s a Two-Way (Main) Street
written by Marilyn Canna

Most of us just survived another holiday buying splurge. What influenced your purchasing? Did you buy items from the same stores and manufacturers you usually do—whether big box, discount retailer, or online? Are you a loyal follower of companies and their brands? Are you unswerving in your trust or were you easily distracted by attractive competitors and, more practically, what was in your debit account?

Join Us On January 18th - Brand Butler: The New Rules of Servicing Customers

Submitted by claireslattery on December 22, 2011 - 11:28

written by Imelda March

For our upcoming event Brand Butler: The New Rules of Servicing Customers scheduled for Wednesday, January 18, 2012 at Palomar Hotel Chicago located at 505 North State Street, Chicago, IL 60654 we reached out to the management of Amoena to provide a brief perspective about their brand and servicing their customers.

The definition for a brand is taking new shape in the age of digital environments thus servicing customers is also becoming more complex.

End of the Year? SIGs Are Just Getting Started!

Submitted by claireslattery on December 15, 2011 - 15:07

Mark your calendars. Visit the new SIG website.
written by Marilyn Canna

Before getting too wrapped up in the holidays, be sure to look into these SIG events:

Enhancing Your Personal Brand Through Social Media

Submitted by claireslattery on December 7, 2011 - 13:35

Written by: Stephanie Markadonatos

Our sponsors