event details
what	Blocking & Tackling: Winning Plays for the B2B Marketer
when	April 26, 2007 10:30am-1:00pm
where	Gibsons Steakhouse downtown Chicago 1028 N. Rush St. Chicago, IL
cost	Regular Rate Member Rate: $60 Non-Member Rate: $85
register	Only a few tickets remain -- please arrive at Gibsons by 10:30 a.m. to register as a Walk-in (first come, first served)

The Chicago AMA B2B Division and the Chicagoland Chamber of Commerce proudly present—

Blocking & Tackling

Winning Plays for the B2B Marketer

It can be tough to tackle marketing when you are faced with limited time and resources. To stay ahead of your competition, marketing your business is essential. In this interactive seminar you will learn where to focus your efforts and what you can do immediately to make the biggest impact, even on a small budget.

Packed with innovative tips, strategies, and real-life success stories delivered by experts in B2B marketing, this event is sure to score with anyone wearing multiple hats—B2B marketers, small business owners, and entrepreneurs too. Chicago AMA is teaming up with the Chicagoland Chamber of Commerce to bring you this All-Pro event!

Huddle up on Thursday, April 26, 2007 • 10:30 am–1:00 pm
Gibsons Steakhouse, 1028 N. Rush St., Chicago
Valet parking is available

PROGRAM AGENDA
10:30 - 11:00 a.m. Sign-In; Networking; Opening Remarks
11:00 - 11:30 a.m. Keynote by Cary Chessick, President & CEO of Restaurant.com
11:30 - 12:15 p.m. Panel Forum, moderated by Raman Chadha of DePaul University
12:15 - 1:00 p.m. Lunch/Idea Exchange with Subject Matter Experts

Keynote

Cary Chessick

Cary Chessick launched Restaurant.com in 1999. Since that time, the company has grown to become the nation’s premier online dining certificate provider for more than 8,000 restaurants and reservations resource for 6,000 restaurants across the country.

In 2001, Cary introduced the current business model for dining certificate sales and, last year, he launched online restaurant reservations and take-out and delivery. Today, he oversees a workforce of more than 125 employees and growing.

He is a two-time finalist for the Ernst and Young Entrepreneur of the Year award. Restaurant.com has been featured on numerous television programs broadcast on ABC, CBS, NBC, and FOX. Cary is also featured by the AMA in the latest issue of Marketing News.

Panelists

Dyana Flanigan

Dyana Flanigan specializes in helping growing businesses, nonprofit organizations, associations, entrepreneurs, and entertainers achieve marketing, sales, and public relations goals through targeted promotional programs, media campaigns, written materials, and special events.

Flanigan also offers customized seminars offering proven marketing tactics and strategies. She has taught public relations in the graduate program at Roosevelt University; direct marketing in the Stuart School of Business at the Illinois Institute of Technology; and is a trainer with the Community Media Workshop, teaching “Writing for the Media.”

John Fox

John Fox is president of Venture Marketing, a management consulting firm based in Chicago. His expertise in assisting small-medium businesses (SMBs) build traction for sales reps by aligning their marketing to specific sales process hurdles has empowered a variety of organizations.

John has experience as an entrepreneur and new business developer. He led the launch or re-launch of 44 companies, resulting in double and triple-digit revenue growth for every client served. John is the author of Marketing Playbook®: The Manual for Selling More!—102 of the Best Marketing Plays to Get Your Sales Team Across the Goal Line.

Bill Hanekamp

Bill Hanekamp, CEO of The Well Advertising, is an Internet marketing consultant, conference speaker, seminar leader, and author. He has developed online strategies and creative for over100 middle-market businesses in a wide range of B2B and B2C industries.

Bill's unique expertise comes from his in-depth understanding of advertising, marketing, and technology. In a world where the CMO and CIO don't often get along, Bill is able to bridge the communication gap. His presentations at conferences consistently rank "Best of Show." His articles, speaking engagements, and commentary are on microsite.com.

Bob Killian

Bob Killian – creative director, branding consultant, designer, and marketing strategist – has been putting his grab-bag of skills to work for clients for over thirty years. Since 1987 he has been the ringleader of Killian & Company, a Chicago-based strategic branding agency.

Bob is the co-author of the popular Do-It-Yourself Marketing and Advertising (3rd Edition), published by Wylie Press. His White Papers, featured on the agency’s Web site (www.killianadvertising.com), won a “Best Writing on the Web” award, and are taught in a dozen graduate schools of business.

Call 312-280-0449 to Register.
Note: There is a $5 processing fee for refunds. No refunds 72 hours prior to the event.