event details
what	Anatomy of a Marketing Plan: Cutting to the Core
when	Tuesday, November 10, 2009 7:30 am - 12:00 pm *Continental Breakfast will be provided *Presentation will commence at 8:00 am
where	Mid-America Club 200 E. Randolph St, 80th Floor Chicago 60601 Location Map
cost	Rates AMA & CCTB Member Rate: $100 (Walk-up Rate $110) Non-Member Rate: $140 (Walk-up Rate $150) For groups of 5 or more, call for discount pricing
register	Register Online Here Hotline: (312) 280-0449
connect	Join the Conversation: Twitter:#anatomy09, http://tinyurl.com/anatomy09 LinkedIn: http://tinyurl.com/yhh8zzy Facebook: http://tinyurl.com/yj9pq4s

Anatomy of a Marketing Plan

Cutting to the Core

Do you have confidence in the vitality of your marketing strategy?
Do you know what components must remain at the heart of your marketing plan?
Do you have a clear understanding of how to convert marketing strategy into action?

Join the Chicago AMA for the 5th annual installment of the Anatomy series workshop as leading marketing experts from CDW, ConAgra Foods, DDB, DePaul University and Diners Club International share their insights and explore the essential components of a healthy marketing plan. You'll learn how to cut to the core of the planning process and identify those elements your plan cannot live without.

At this year's workshop, you'll learn to:

• Build a laser focused marketing plan
• Incorporate consumer insights into the foundation of a plan
• Balance the marketing mix to align with strategic objectives
• Secure internal buy-in for marketing plans

This popular series has sold out in past years. Don't miss your opportunity to check the vital signs of your marketing plan. Registered attendees will be entered in a drawing to win a Flip Mino Camcorder!

Registration Rates:
AMA & CCTB Members: $100
Non-Members: $140

Register Online Here or Call (312) 280-0449 today.

*There is a 72 hour cancellation policy required and a $5.00 processing fee for refunds.

Speakers

Roger K. Lall, DePaul University's Kellstadt Graduate School of Business
Executive-in-Residence, Department of Marketing

Roger teaches graduate-level courses in Marketing Strategy and Marketing Management at DePaul University and serves as a consultant to senior executives in the areas of marketing, strategic planning, and new product development.

Throughout his 25-year career in information technology, Roger has directed product management and marketing functions for information systems targeted at the retail, manufacturing, call center, and e-commerce sectors.

Jill Rahman, ConAgra Foods
Vice President, Strategic Planning

Jill currently leads strategic planning processes for the Consumer Foods business unit at ConAgra Foods, where she has worked on widely recognized brands, including Orville Redenbacher’s Popcorn, Healthy Choice, Marie Callender’s, Banquet, Chef Boyardee, and many others.

Passionate about consumers and packaged goods, Jill has spent the majority of her career leading brand teams toward actionable consumer insights and developing strategies for growth. Prior to joining ConAgra in 2009, Jill worked for Newell Rubbermaid and Kraft Foods. She has more than 20 years of experience in the field.

Mark Thabit, CDW Corporation
Senior Director, Marketing

Mark is responsible for the development and execution of CDW's marketing plans for all Commercial and Healthcare customers. He develops the merchandising of all marketing activities, as well as sales support activities, collateral, virtual tours, and ROI tools.

Mark joined CDW in 2003, after 14 years of sales and marketing experience at Wingcast, SBC, and AT&T. He holds an MBA from Northwestern University's Kellogg Graduate School of Business and a BSBA from Bucknell University.

James Lou, DDB Worldwide Communications Group Inc.
US Chief Strategist

James is the US Chief Strategist at DDB Chicago, where he oversees brand strategy for McDonald's, State Farm, Wrigley's, AT&T, Anheuser-Busch, Capital One, Emerson, and Johnson & Johnson. He is also co-chairman of the DDB Planning Futures Group, the global network of strategic planners across the DDB network.

Prior to joining DDB, James honed and applied his strategic skills for more than 15 years with brands including Microsoft, AMD, General Motors, Michelin, Oracle, Eddie Bauer, Charles Schwab, and Sprint.