event details
what	Anatomy of a Strategic Marketing Plan
when	Tuesday, Nov 14, 2006 8:00am - 12:00 pm
where	Gibsons Steakhouse 1028 N. Rush Street, Chicago
cost	Regular Rate Member Rate: $115 Non-Member Rate: $145
register	*Waiting List Only (312) 280-0449
	View pictures from the event.

SOLD OUT... (*Waiting list available, call hotline 312-280-0449)

 

Analyzing the Emerging Trends and Essential Tools for 2007

Anatomy of a Strategic Marketing Plan
Need to create a powerful strategic marketing plan for 2007?
Looking to take your marketing to the next level?
Want to generate extraordinary support throughout your organization? 

Attend this Chicago AMA workshop and receive the cutting-edge insights that will make you and your marketing team more innovative, valuable and effective.

Topics include:
1. Building a winning strategic plan
2. How focused research gets results
3. How stories impact the bottom line
4. The psychology of securing internal support
5. Putting it all together for maximum impact

You’ll leave this seminar with creative ideas to apply to your organization today, plus you’ll get the Strategic Planning Toolkit—a valuable reference packed with essential tips, solid tools and cutting-edge insights.

SOLD OUT -- (*Waiting list available, call hotline 312-280-0449)
Tuesday, November 14th
8:00 am – 11:30 am (breakfast is at 7:30 a.m.)
Gibsons Steakhouse
1028 N. Rush Street, Chicago

WORKSHOP AGENDA
7:30 – 8:00 am: Networking and Breakfast
8:00 – 8:10 am: Program Kickoff
8:10 – 8:50 am: How to Build a Winning Strategic Plan—Roger Lall, Sterling Strategies Corporation, DePaul University
8:50 – 9:30 am: Developing Better Insights to Get Results—Matt Marron, Mintel International
9:30 – 10:20 am: Making Your Message Stick—Lori Silverman, Partners for Progress
10:20 – 10:30 am: Break
10:30  – 11:10 am: Getting Buy-In from Key Internal Groups—Tres Roeder, Roeder Consulting
11:10 – Noon: Executing the Strategic Plan - A Case Study—Christine Redmann, Crowe Chizek

Are you ready to make 2007 your best year yet? Don’t miss this exciting event.

Speakers

Roger Lall

Founder and President, Sterling Strategies Corporation Roger serves as Executive-in-Residence in the Marketing Department at DePaul University, where he teaches graduate-level courses. He is Founder and President of Sterling Strategies Corporation, a management consulting firm specializing in the areas of strategic planning, new product development, and marketing. With 25 years of experience in information technology, Roger has directed product management and marketing functions for information systems in the retail, manufacturing, call center, and e-commerce sectors. Prior to his current role, Roger served as Founder and President of Renaissance Conferences Corporation; Director of Product Management at Zebra Technologies Corporation; Marketing Manager at Standard Register and Monarch Marking Systems; and Product Manager at NCR Corporation.

Matthew Marron

Director, Mintel International Matthew brings more than 10 years of experience in research-based business solutions to Mintel. His reach within the organization spans product development, marketing communications, sales, training and custom research, with core strengths in analytics, problem solving, research synthesis and communications. As director of Mintel Applications, Matthew has been instrumental in discovering and building some of the best business applications for Mintel’s products and services in its Consumer Packaged Goods and Foodservice sectors. Prior roles include director of research and operations for industry start-up Competitive Insights, which he helped found in 2000. He has also held research positions at Fidelity Investments and Banc One Securities Corporation.

Christine Redmann

Executive, Crowe Chizek and Company LLC Christine has 20 years of direct marketing experience in a wide range of industries, including retail, consumer products, manufacturing and financial services. Her client side experience includes three years with Citicorp Diners Club, where she led direct marketing efforts to acquire new card members and developed new products and services. She also spent several years on the agency side, where her clients included National City, Whirlpool and General Mills. Since 2001, Christine has focused on B2B marketing efforts in the professional services arena, holding senior marketing positions at KPMG and Crowe Chizek and Company.

Tres Roeder

Founder and President, Roeder Consulting Tres has deep experience in industry and consulting. A strategic thinker who specializes in change management, Tres began his consulting career at Booz Allen Hamilton. In 2001, he founded Roeder Consulting, where he has worked on major engagements with client teams focusing on corporate strategy, sales channel effectiveness, operations and process improvements. His industry experience includes serving as Director of Business Process Improvement at American Greetings, where he led the corporate-wide implementation of a successful process-improvement initiative. Prior roles include sales and operations positions at Wallace Printing (now RR Donnelley) and Toyota Motor Sales USA.

Lori Silverman

Owner, Partners for Progress Lori is the owner of Partners for Progress, a management consulting firm and the author of WAKE ME UP WHEN THE DATA IS OVER, How Organizations Use Stories to Drive Results. As a business strategist, she has consulted with organizations in fifteen industries including financial services, insurance, manufacturing and petroleum companies, government entities, and professional associations. As a keynote speaker, Lori has positively impacted the lives of thousands of people. She has appeared on over fifty radio and television shows to speak about using stories in the workplace and is the co-author of Critical SHIFT and Stories Trainers Tell.