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| Demystifying Podcasting -- Chicago AMA Fall Kickoff Event What does podcasting mean for marketers? Podcasting fever is soaring and early technology-adopters predict that podcasting is part of the next generation of PR, sales, and marketing tools. But does this hype have any relation to your marketing plan or your business? Thursday, September 28, 2006 -- Unwind with Chicago AMA as we kick-off the fall programming season with drinks and hors d'oeuvres at Elephant & Castle on E. Huron St. while Apple Store Instructors and Medialink, lead us through an interactive podcasting exercise. Then, we’ll head around the corner to the Apple Store, where you’ll see the exercise turned into a live podcast. You'll also hear best practices and relevant business case studies on this emerging technology.
Event Details: Date: Thursday, September 28, 2006 *SPACE LIMITED to 1st 100 Registrants *currently @ 95% capacity Location: Elephant & Castle (160 E. Huron St.) and The Apple Store (679 N. Michigan Ave.)
*Valet Parking Available at the Radisson Hotel next to Elephant & Castle ( $10 for 3 hrs.; $19 for 3+ hrs.) **Validation at Elephant & Castle required for the above discounted rate. Additional parking garages near Northwestern Hospital. AGENDA: 5:45 to 8:30 p.m.
Rates*: Member Rate: $25 Non-Member Rate: $45 Registration: Advance Registration is now closed. Please proceed to the event as a walk-in. Contact: (312) 280-0449 with questions. * There is a $5.00 transaction fee for processing refunds. No refunds or cancellations within 72 hours before the event. Walk-ins accommodated on a first-come, first-served basis. Speaker Bios:
Adam Kempenaar joined the Chicago Blackhawks as the club's Web Producer prior to the 2002-03 season. Previously, he worked as Creative Projects Coordinator for Frank N. Magid Associates, a leading media research and consulting company located in Cedar Rapids, Ia. He has a B.A. in English from Grinnell College and a B.A. in Communication Studies from the University of Iowa. He also holds a Master's degree in Journalism from the University of Iowa. Adam is married with two children, Holden (4) and Sophie (2), and resides in the southwest suburbs. When he's not updating chicagoblackhawks.com or recording HawkCast, the Blackhawks Official Podcast, Adam co-hosts a popular movie review podcast called Filmspotting, which has been featured in the Chicago Tribune, BusinessWeek, Wired and on the Independent Film Channel.
Larry Thomas is the COO of Medialink (Nasdaq: MDLK), a global leader in providing media services for professional communicators and marketers. Thomas guides the company as it develops the strategy, technology and tools to help companies reach target audiences and tell their stories. He is the architect of a digital direct-to-consumer marketing platform and launched Medialink’s digital newsroom that provides multi-media content customized for each client. A technology applications guru, Thomas understands how to enhance marketing with the latest advances in communications using podcasting, webcasting, search engine marketing, and digital asset management. Thomas joined Medialink in September of 2005 and brings to the Company more than a decade of experience in media services management, revenue generation and product development. Prior to Medialink, Thomas was President of MultiVu, a provider of broadcast and multimedia production and global distribution services that he helped found in 2002 as a division of a national newswire company. During his earlier career, Thomas also held successively senior management positions overseeing critical business ventures, including the launch of a digital distribution platform for multimedia news content, while playing key roles directing sales growth.
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Adam Kempenaar, Web Producer & HawkCast Host/Producer,
Larry Thomas, COO of