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BrandSmart 2006 Conferencecreating impact. building value. delivering experience.Chicago AMA's fourth annual BrandSmart conference is SOLD OUT. A waiting list is available. Wrap your mind around the latest trends and best practices in branding today at this power-packed full-day event.
Our keynote, Alice M. Tybout, will be joined by a powerful line-up of speakers covering all aspects of branding. Tybout is Professor of Marketing and Chairperson of the Marketing Department at Kellogg School of Management, Northwestern University. She is also co-editor of the book, Kellogg on Branding, which will be included in the conference package.
Speaker Line-Up:
Event Details: Date: Thursday, March 16, 2006 Location: Summit Executive Centre -- 205 N. Michigan Ave. (*click here for travel information) Time: 7:30 a.m. to 4:30 p.m. (Registration & Breakfast begin at 7:30 a.m.) Agenda: Details Below Rates*: Member Rate: $290 Non-Member Rate: $390 Registration: HOTLINE: Call (312) 280-0449 today! It's SOLD OUT! A waiting list is available, and we'll contact you if we can secure you a space. * There is a $5.00 transaction fee for processing refunds. No refunds or cancellations within 72 hours before the event. Walk-ins accommodated on a first-come, first-served basis. AGENDA:
7:30 to 8:15 a.m. – REGISTRATION and CONTINENTAL BREAKFAST sponsored by Aquent Marketing Staffing
8:15 to 8:30 a.m. – WELCOMING REMARKS, Cindy Bond, President, Chicago AMA
8:30 to 9:30 a.m. – The Art and Science of Building Great Brands, Alice Tybout, PhD, Professor and Chairperson of Marketing Department, Kellogg School of Management, Northwestern University
9:30 to 10:15 a.m. -- Culture and Constituents: Keys to Brand Building, E. David Coolidge, III, Vice Chairman, William Blair & Company
10:15 to 10:45 a.m. – MORNING BREAK sponsored by Carolyn Grisko & Associates Inc.
10:45 to 11:30 a.m. – Leveraging the Brand Encounters that Drive Sales, Doug Scott, Senior Vice President/Group Head, Millward Brown
11:30 to 12:30 p.m. – Non-Traditional Brand-Building Tactics -- Cause Marketing, Jeanne M. Sowa, Senior Vice President, Marketing & Corporate Relations, Easter Seals and Kenneth Toumey, Vice President, Brand Management, Century 21 Real Estate Corporation, LLC
12:30 to 1:30 p.m. – LUNCH sponsored by Quantum Color Graphics
1:30 to 2:15 p.m. – Secrets of Breakaway Brands, Ed Keller, Director, Landor Associates Chicago
2:15 to 3:00 p.m. – Reinventing a Brand: How Marketing at Allstate Took the Cuffs off the Good Hands, Lisa Cochrane, Vice President, Integrated Marketing Communications and Roger Parker, Assistant Vice President, Marketing Strategy and Planning
3:00 to 3:15 p.m. – AFTERNOON BREAK sponsored by The Bond Group
3:15 to 4:00 p.m. – The Road to Brand Reinvention, Cheryl Berman, Chairman, Leo Burnett USA
4:00 p.m. – CLOSING REMARKS, Cindy Bond, President, Chicago AMA
4:00 to 4:30 p.m. -- POST-CONFERENCE ROUNDTABLES facilitated by Debbie McMahon, Millward Brown and Ed Keller, Landor Associates
Interested in knowing more about becoming a BrandSmart 2007 sponsor? Contact us! |
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