BrandSmart 2006 Conference

creating impact. building value. delivering experience.

Chicago AMA's fourth annual BrandSmart conference is SOLD OUT. A waiting list is available.

Wrap your mind around the latest trends and best practices in branding today at this power-packed full-day event.

  • Examine the art and science of building great brands

  • Learn how to define the origins of brand demand and capitalize on them

  • Explore non-traditional brand-building through the use of cause-related marketing

  • Determine the important interlinking of internal and external considerations in the branding process

  • Uncover the secrets of breakaway brands

  • Learn about successful brand differentiation and reinvention initiatives

  • Gain critical insights at incredible value

Our keynote, Alice M. Tybout, will be joined by a powerful line-up of speakers covering all aspects of branding. Tybout is Professor of Marketing and Chairperson of the Marketing Department at Kellogg School of Management, Northwestern University.  She is also co-editor of the book, Kellogg on Branding, which will be included in the conference package.

 

Speaker Line-Up:

  • Alice Tybout -- Professor and Chairperson, Marketing Department, Kellogg School of Management, Northwestern University

  • E. David Coolidge III -- Vice Chairman, William Blair & Company

  • Cheryl Berman, Chairman, Leo Burnett USA

  • Jeanne Sowa -- Senior Vice President Marketing and Corporate Relations, Easter Seals

  • Ken Toumey -- Vice President, Brand Management, Century 21 Real Estate Corporation,  LLC

  • Ed Keller -- Director, Landor Associates

  • Doug Scott -- Senior Vice President, Millward Brown

  • Lisa Cochrane -- Vice President, Integrated Marketing Communications, Allstate Corporation

  • Roger Parker -- Assistant Vice President, Marketing Strategy and Planning, Allstate Corporation

Event Details:

Date: Thursday, March 16, 2006

Location: Summit Executive Centre -- 205 N. Michigan Ave. (*click here for travel information)

Time:  7:30 a.m. to 4:30 p.m. (Registration & Breakfast begin at 7:30 a.m.)

Agenda: Details Below

Rates*:

Member Rate: $290

Non-Member Rate: $390

Registration:

HOTLINE: Call (312) 280-0449 today!  It's SOLD OUT! A waiting list is available, and we'll contact you if we can secure you a space.

* There is a $5.00 transaction fee for processing refunds. No refunds or cancellations within 72 hours before the event. Walk-ins accommodated on a first-come, first-served basis.

AGENDA:

 

7:30 to 8:15 a.m. – REGISTRATION and CONTINENTAL BREAKFAST sponsored by Aquent Marketing Staffing

 

8:15 to 8:30 a.m. – WELCOMING REMARKS, Cindy Bond, President, Chicago AMA

 

8:30 to 9:30 a.m. – The Art and Science of Building Great Brands, Alice Tybout, PhD, Professor and Chairperson of Marketing Department, Kellogg School of Management, Northwestern University

 

9:30 to 10:15 a.m. --  Culture and Constituents: Keys to Brand Building, E. David Coolidge, III, Vice Chairman, William Blair & Company

 

10:15 to 10:45 a.m. – MORNING BREAK sponsored by Carolyn Grisko & Associates Inc.

 

10:45 to 11:30 a.m. – Leveraging the Brand Encounters that Drive Sales, Doug Scott, Senior Vice President/Group Head, Millward Brown

 

11:30 to 12:30 p.m. – Non-Traditional Brand-Building Tactics -- Cause Marketing, Jeanne M. Sowa, Senior  Vice President,  Marketing & Corporate Relations, Easter Seals and Kenneth Toumey,  Vice President, Brand Management, Century 21 Real Estate Corporation, LLC

 

12:30 to 1:30 p.m. – LUNCH sponsored by Quantum Color Graphics

 

1:30 to 2:15 p.m. – Secrets of Breakaway Brands, Ed Keller, Director, Landor Associates Chicago

 

2:15 to 3:00 p.m. – Reinventing a Brand: How Marketing at Allstate Took the Cuffs off the Good Hands, Lisa Cochrane, Vice President, Integrated Marketing Communications and Roger Parker, Assistant Vice President, Marketing Strategy and Planning

 

3:00 to 3:15 p.m. – AFTERNOON BREAK sponsored by The Bond Group

 

3:15 to 4:00 p.m. – The Road to Brand Reinvention, Cheryl Berman, Chairman, Leo Burnett USA

 

4:00 p.m. – CLOSING REMARKS, Cindy Bond, President, Chicago AMA

 

4:00 to 4:30 p.m.  -- POST-CONFERENCE ROUNDTABLES facilitated by Debbie McMahon, Millward Brown and Ed Keller, Landor Associates

 

Interested in knowing more about becoming a BrandSmart 2007 sponsor? Contact us!