| BrandSmart 2005 Conference
A full-day event designed to help you solve
your toughest branding puzzles.
At BrandSmart Conference 2005, brand experts and industry thought leaders will explain
how
to successfully bring together the many pieces of your brand's puzzle and take your
marketing
strategy to the next level.
Learn how to get inside the minds - and into the hearts - of your customers to learn what
they
want but can't express. Discover how to maximize your brand's value - even with the
most limited resources.
On tap to share their best insights into managing brands in today's challenging
environment will be
BrandSmart 2005
Agenda
Thursday, March 31, 2005
7:30 - 8:00 a.m. Registration and Continental Breakfast
8:00 - 8:15 a.m. Conference Welcome
8:15 - 9:15 a.m. Brands That Rock
Roger Blackwell, Professor of Marketing, Ohio State University
9:15 - 10:00 a.m. Deactivating Fear: The Emotional Dynamics of
Branding
Dan Hill, President, Sensory Logic
10:00 - 10:30 a.m. Refreshment Break
10:30 - 11:15 p.m. Concurrent Sessions
Session A - Using Return on Marketing Investment (ROMI) to Achieve Profitable
Growth
Charles Guilbeau, Director and Founder of the Marketing Effectiveness and Efficiency
Practice,
Zyman Group
Session B - Creating a Customer-led Company
R. Daniel Bagley, Vice President, Corporate Strategy and MSSG Global Marketing,
Kennametal, Inc.
11:15 - 12:00 p.m. Leadership Marketing: McDonald's Winning Plan
to Revitalize Its Brand
William Lamar, Jr., SVP and CMO, McDonald's USA
12:00 - 1:00 p.m. Networking Lunch
1:00 - 1:45 p.m. Building Brands with Loyalty Programs
Carol Kruse, Group Director, Interactive Marketing, Coca-Cola North America
Michael Bragg, Vice President, Precision Marketing, Fair Isaac Corporation
1:45 - 2:30 p.m. Putting The Value in Brand Value
Paula Ausick, Director of Strategy and Planning, EuroRSG/Chicago
Scot Havrilla, Director of Marketing, EuroRSG/Chicago
2:30 - 3:00 p.m. Refreshment Break
3:00 - 3:45 p.m. Building Big Brands Without Big Budgets
Stephanie Haack, Brand Strategy Manager, 3M
3:45 - 4:30 p.m. The Differentiation Crisis: How 'Marketing
Science' Kills Brands and What You Can Do To Stop It
Bruce Tait, Managing Partner, Fallon Brand Consulting
4:30 p.m. Closing Comments and Conference Adjournment
Click here for the complete Conference
brochure. (File may take a minute to open) Then return to this page for
easy online registration.
If you're working to introduce, revitalize or manage a brand - this is one event you
can't afford to miss! Register today and enjoy big savings. Space for this exciting
conference is very limited.
Not yet a member? Join now and enjoy the great
member discount on this conference and other upcoming programs.
the details...
March 31, 2005
8:00 AM until until 4:00 PM
Summit Executive Centre
205 N Michigan Avenue, Chicago
Fees
AMA members $300
Nonmembers $400
Preregistration for this event is now closed, however walk-ins will be welcome
at the door.
If you'd like to attend and haven't preregistered, we recommend that you try to arrive as
close
to 8:00 AM as possible so you can sign in and still enjoy the networking continental
breakfast.
See you at BrandSmart!
Chicago AMA thanks the following companies for their support of
the BrandSmart 2005 Conference:
Principal Sponsors:
Supporting Sponsors:
Interested in knowing more about becoming a BrandSmart 2005
sponsor? Contact us!
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