Event Details:

Date: Tuesday, November 15, 2005 

Location: Sears Tower Conference Center (33rd floor) -- Parking Entrance on 211 W. Adams

Time:  8:00 a.m. to 12:30 p.m. (Registration & Breakfast begin at 7:50 a.m.)

Rates: 

Member Rate: $125.00

Non-Member Rate: $155.00

Full-Time Students:  $85.00 (with valid ID)

Registration Options:

For those who attended this workshop, thank you for joining us.

Please see other upcoming Chicago AMA programs, and register today.

* Sorry, no refunds or cancellations within 72 hours before the event. Walk-ins accommodated on a first-come, first-served basis.

Program Agenda:

7:50 – 8:20 am: Registration, Breakfast, and Networking

8:20 – 8:30 am: Welcome, Chicago AMA 

8:30 – 10:00 am: Panel Presentations I 

     The New Law of Demand and Supply: Growth strategies that translate to higher profits

      Rick Kash, founder and CEO, The Cambridge Group

     Developing Insight: New fact-based rules for understanding your customer

     Mike Duffy, Senior VP, VNU Advisory Services   

     Is Advertising Really Dead?: 7 ways advertising is being redefined today

     Zain Raj, Executive VP and Chief Marketing Officer, Euro RSCG Chicago 

10:00 – 10:15 am: Break  

10:15 – 11:45 am: Panel Presentations II 

     Word on the Street: Harnessing the power of word-of-mouth and personalized media

     Paul Rand, Partner and Global Chief Development and Innovation Officer, Ketchum

     The Blur Age: Integrating a consistent brand image across all points of brand contact 

     Rudy Magnani, Founder and President, Magnani Continuum Marketing

     Putting It All Together: Developing a holistic, customer-focused marketing plan

     Ron Jacobs, President, Jacobs & Clevenger; Author; Senior Lecturer, Integrated Communications,   

     Medill School, Northwestern University  

11:45 – 12:30 pm: moderated Panel discussion and Q&A

Speaker Bios:

Rick Kash, Founder and CEO, The Cambridge Group 

Rick is founder and CEO of The Cambridge Group, provider of expertise in corporate growth and business strategy. In addition to The Cambridge Group, he co-founded Spectra Marketing Systems, a system used by more than 90% of Packaged Goods marketers. His book, The New Law of Demand and Supply: The Revolutionary New Demand Strategy for Faster Growth and Higher Profits, was selected by Amazon.com as one of the top 10 business books of 2002.  Rick is a member of the U.S. Senate Business Forum, a group of 36 businesspeople selected by U.S. Senators to provide their independent views on the national economy and serves on a number of community and business boards.

Mike Duffy, SVP, VNU Advisory Services

As Senior VP at VNU Advisory Services, Mike is responsible for executing overall marketing strategy and plays a major role in new product development and client coordination. VNU Advisory business units include BASES, Claritas, Spectra, Modeling & Analytics and HCI. Prior to joining VNU, Mike served as president of Generation5, an internationally-based market research firm specializing in consumer segmentation services. During his 25-year career in analytics and marketplace measurement, Mike has held senior-level positions at Kraft Foods, ACNielsen, Pepsi USA, and General Foods.

Zain Raj, Executive VP and Chief Marketing Officer, Euro RSCG Chicago

Zain is one of the industry’s best prognosticators and is responsible for providing strategic marketing counsel for the agencies of Euro RSCG as well as its marketing services companies. Euro RSCG offers expertise in advertising, direct marketing, interactive, public relations, retail marketing and sales promotion. Zain previously served as President and CEO of BrandXP, a brand and marketing strategy consultancy, Executive VP and Chief Growth Officer of Foote Cone and Belding, and President of FCBi Chicago, a top-ten global direct and digital agency. In 2002, Crain’s Chicago Business named him one of the city’s “40 Under 40.”  Zain serves on many business and community boards and is very active with local community groups.

Paul Rand, Partner, Global Chief Development and Innovation Officer, Ketchum

In his role, Paul is responsible for the firm’s global growth initiative.  Paul has led or co-led the development of four industry-recognized services, including Influencer Relationship Management and Personalized Media.  With nearly 20 years of strategic communications experience, Paul also was the founder and CEO or Corporate Technology Communications, which he led to become the Midwest’s largest independent corporate and technology communications firm.  CTC, one of the most respected firms in its industry, was acquired by Ketchum in 2001.  For ten years, Paul served as adjunct faculty member at DePaul’s Graduate School of Business and has been featured and/or quoted in major business publications such as The Wall Street Journal, The New York Times, and Business Week.

Rudy Magnani, Founder and President, Magnani Continuum Marketing

Rudy brings a wealth of expertise and vision to one of Chicago's leading independent marketing firms. With more than 30 years of experience in  advertising, Rudy brings an open-minded, adaptive approach to his work that is both effective and innovative. After receiving degrees from the School of the Art Institute of Chicago and the University of Chicago, Rudy worked as a freelance art director for many of Chicago's most prominent agencies including BBDO, N.W. Ayer, Grant Jacoby and Needham Harper & Steers. After six years as Executive Art Director for McCann Erickson and Creative Director at Saffer Kravit and Freedman (Canada’s leading retail agency), Rudy co-founded Wooster Magnani Advertising, from which Magnani Continuum Marketing was formed. 

Ron Jacobs, President, Jacobs & Clevenger; Author; Senior Lecturer, Integrated Marketing Communications, Medill School, Northwestern University

Ron Jacobs is president of Jacobs & Clevenger, an integrated marketing communications agency providing direct, database and digital marketing solutions. Senior Lecturer at the Medill IMC Program at Northwestern University, he received the 1994 “Outstanding Direct Marketing Educator” award from the Direct Marketing Educational Foundation.  A frequent speaker, Ron is well-known in Chicago as former president of the Chicago Association of Direct Marketing, where he served on the  Board for many years and was voted “Direct Marketer of the Year” in 1998.  With Bob Stone, Ron co-authored the 7th edition of Successful Direct Marketing Methods, the best selling text and trade book on the tools and techniques of direct marketing.

Registration Options:

For those who attended this workshop, thank you for joining us.

Please see other upcoming Chicago AMA programs, and register today.